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Ready to protect your brand?

Protect Your Brand with
AI-Powered Vetting
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A research & scanning framework to analyse influencers, content creators & brands to ensure they align with your goals & values before you partner. 

Catching Red Flags, So You Don't Have To.

Protecting your brand's reputation is our mission.

82
Brand Safety Score

No competitor mentions found

No red-flag controversies found


2 yellow-flags found

Partnerships can make or break brand reputation.

Vetting public figures across countless platforms, posts, and years of content is vital at due diligence.

We built Dodgy Detector to simplify that by combining AI analysis with human context to deliver fast, affordable & credible insights.

About Us

We help brands make informed, ethical, and risk-aware partnership decisions through transparent, AI-assisted insights

CONFIDENT PARTNERSHIPS

Collaborate with complete confidence, knowing that your partners are fully aligned with your brand.

DETECTIVE INTELLIGENCE

We use AI responsibly to enhance human judgment, never to replace it, especially when it matters most.

AFFORDABLE ACCOUNTABILITY

We believe that safety and risk assessment are essential rights in the creator-led economy, which is why we strive to support everyone needs it at all levels.

Services

We offer flexible, insight-driven assessment for creators, influencers and public figures - all tailored to the level of depth your brand or organization needs.

Each report combines AI intelligence with human analysis to deliver clear, actionable insights for informed partnership decisions.

Magnifying glass emoji illustrating Dodgy Detector’s close examination of online profiles and public information

Quick Sniff

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  • Snapshot of social and media presence
     

  • Sentiment overview and tone mapping
     

  • Basic credibility and engagement insights
     

  • Summary of recent public mentions or coverage

Flashlight emoji symbolizing Dodgy Detector’s process of shining a light on influencer and creator reputations

Deep Dive

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  • Full sentiment and credibility analysis
     

  • Timeline of key public moments and controversies
     

  • Review of past collaborations and public positioning
     

  • Risk assessment tailored to your brand’s sensitivity areas

Cartoon detective emoji representing investigation and background checking services by Dodgy Detector

Full Investigation

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  • Complete profile analysis across social, news, and public databases
     

  • Review of business affiliations, legal mentions, and controversies
     

  • Custom risk scoring under multiple lenses (ethics, politics, compliance, brand safety)
     

  • Executive summary and strategic recommendations

Get in Touch

128, City Road
London, EC1V 2NX
United Kingdom

+44 7913 109 725

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